Back by popular demand, we look at the marketing efforts of our readers and tell them if they’re making the grade. In this feature, marketing expert Joy Gendusa provides a constructive critique of direct mailers, websites, social media, and other marketing efforts. Chris Salierno, DDS, also adds his perspective. Apply their advice to stretch your own marketing dollars—and grow your business! (Editor’s note: Each number corresponds to a specific suggestion in the marketing content.)