Cellerant Services

Expo Crowd learning about our dental consulting services.Cellerant brings together the best, most talented dental service agencies and puts those resources at your fingertips.
Upon finalizing goals and objectives through consultation with Dr. Shuman, a Cellerant client has the opportunity to benefit from the executive consulting skills that he has personally provided to growing companies successfully over the last 8 years and Cellerant clientele have the choice of utilizing his partners as needed to create a seamless unified approach that has never been provided in dentistry.

By forming partnerships with the top dental companies in areas of marketing, branding, HR, and more Cellerant brings clients tools that will not only excel but exceed expectations for their businesses.
Under the Cellerant umbrella you'll find that our prestigious partners have a wide range of skills.

Dental Consulting Services

Research, Development, Evaluation
Websites & Online Marketing
Online Lead Generation
Branding, Advertising
Practice Management
Human Resources (Coming soon)

>> Read more about Cellerant and Lou Shuman.

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Product Development

Cellerant can help your company no matter where it is in the product development process.

Dental product development is complex. There is the dentist's problem to solve for and consider, plus we must ensure that the market is big enough to support the product. Further, we have to follow stringent regulatory requirements. The bottom line is that there must be a product that a dentist is willing to purchase, a market that is large enough, and evidence that the dental product is safe and efficacious for the intended use.

To add an additional layer of complexity, the dental product world is constantly changing. Complexity in the dental industry is not going away anytime soon. To tackle complexity Cellerant takes a systems perspective to dental product development. It starts with a robust strategy that links to your idea pipeline, process, and portfolio management system. We also have considerable experience, leveraging over 100 years of dental product knowledge from some of the top dental minds in the United States.

Dental Product Development Process

Dental Product Development Consulting team at work.
Product development, at the highest level, consists of

1.  Product Discovery
2.  Product Development
3.  Product Commercialization

The product development process includes the entire product life cycle, from identifying customer needs to designing a product that addresses those needs. Then we introduce the product into the marketplace, and finally we address end-of-life considerations. Cellerant provides the expertise to guide you through these processes.

Dental Product: Discovery

Discovery encompasses solving the customer's problem, ensuring there is a market for that solution, establishing technical feasibility, and project risk to implement the solution.

Solution to Customer's Problem

Products that solve a dentist's problem require a true understanding of the users and their environment. The Cellerant team consists of Dental Key Opinion Leaders who practice in the real world and treat patient in private practice. To understand and solve the customer's problem, dental companies use various methods. Discussions will include early prototyping and the integration and usability of the product along with feedback from early concepts. Cellerant will provide the following for your company:

•  Market Feasibility
•  Technical Feasibility
•  Project Risk
•  Dental Product: Development
•  Developing the Product - During development, the physical product is ultimately created and tested with ongoing feedback.
•  Testing the Product - Cellerant can provide real world testing of your products because the consulting dentists all are in private practice and are able to give you real world feedback.
•  Monitoring the Market - Prior to introduction what competitor's products are in the marketplace or being developed.
•  Dental Product: Commercialization
•  Market Introduction - Through the use of Cellerant Key Opinion Leaders the introduction of the product maybe hastened through article placement in key dental publications and podium presence at major and minor dental meetings.
•  Monitor Market - As the dental market is continually changing - having access to dentists who understand the markets, and what is on the horizon will allow your company to continually stay competitive in the marketplace.

Past & Current Clients

•  Pentron
•  KaVo
•  Phillips
•  GC America
•  Lighthouse
•  Triodent
•  Milestone Scientific
•  Acteon
•  SDI
•  Air Techniques
•  Orascoptic
•  Kettenbach
•  Voco
•  Ultradent
•  Lares Research
•  Fontana
•  Pulpdent
•  AMD Lasers
•  Bien Aire
•  Gendex
•  Dexis

Online Marketing & Websites

Websites and Online MarketingA clean, professionally designed website is the foundation of a solid online presence. Your corporate website is the platform through which most of your new customers will learn about you, and your current customers will interact with you. By providing our clients cutting-edge websites and highly effective online marketing services we empower your business to grow and compete in today's competitive marketplace.

Our marketing services include:
•  Custom designed, responsive websites with https security
•  Search Engine Optimization (SEO)
•  Pay-Per-Click (PPC) ad campaigns
•  Social media management
•  Online reputation management
•  Video production
•  Photography
•  Direct mail campaigns
•  Graphic design
•  Marketing consulting
•  and more...

Our software platform allows us to provide Cellerant corporate clients and/or their dentist customers highly effective and customized marketing solutions based on their needs, goals, and budget.

Online Lead Generation

We achieve Cellerant clients' lead generation objectives by developing and executing uniquely targeted and effective social media advertising and content marketing campaigns.

Online Lead Generation

We also provide Cellerant clients with access to our uniquely targeted online advertising platform and content amplification network, which is connected to 70,000 dentists through a host of online display, video, mobile, content syndication and social networks.

Lead Generation Consulting

These cutting-edge online marketing strategies are combined with our proprietary advertising re-targeting network to educate and interact with dentists over time about the products and services that can help them in their day-to-day businesses.

Doctor Distillery


The most important aspect of any business is also one that gets overlooked time and time again in the dental industry; branding. We understand how to build your practice's brand because we have worked in the dental industry for over a decade.

We will build you a custom brand strategy that will make it clear to your clients what they can expect from your practice and why they are choosing you over the competition; and they will choose you.

By honing in on what makes your practice unique we can target your key clients and build your brand with strength and certainty.

To build you a strong brand we focus on a wide variety of factors from creating a powerful logo, to creating your practice's voice, to coaching your staff on how to answer phones we have the guidance you need.

Dental Practice Management & Consulting

We work with our team of experts to identify and address the areas of a Cellerant company's customer's practice that create the greatest challenges. Each client experiences significant improvements, which allows their practice to run effectively and efficiently. The end result - renewed team morale. We spotlight the necessary paradigm shifts and provide hands-on implementation assistance through ongoing coaching and consulting.

Dental Practice Management

Today's modern dental practice requires innovative solutions to the age-old conundrum of how to increase practice production without having to significantly increase overhead or stress and ensures patient care is the number one priority.

Dental Practice Management Solutions

Our practice solutions tie together tangible and intangible success methodologies. We do this by employing a collaborative teaching approach that helps Cellerant companies; customers; practices to understand what they need to do to achieve their goal. We can help you achieve this regardless of what stage of growth your practice is in - just starting out or at peak performance

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