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Russ Bonafede


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SENIOR EXECUTIVE CONSULTANT


russ@cellerantconsulting.com

Russ brings over 30 years of dental/medical device experience to Cellerant Consulting. He has held executive leadership roles for the last 20 years having most recently served as CEO of Keystone Dental Inc., where he led the acquisition of Paltop Advanced Dental Solutions and a capital raise of $20M. Prior to Keystone, he held executive level positions with Zest Dental Solutions, joining the organization as Chief Commercial Officer and later being promoted to President. During his tenure at Zest, Russ built out a world-class commercial organization, launched several key products, played a key role in two acquisitions (Iveri Whitening/Danville Materials), and was instrumental in the sale of Zest, generating an exceptional return for the private-equity owners (Avista Capital Partners). Prior to Zest, Russ served as President of Henry Schein Orthodontics (HSO) for five years. The company grew more than 2.5x during his tenure through a combination of organic growth and the acquisition and integration of other orthodontic assets (Masel, ClassOne, Ortho Technology). Before moving into a leadership role with HSO, his career accomplishments have been focused in the marketing discipline holding positions in nearly every aspect of medical device marketing to include senior marketing management, all levels of product management, marketing research, and marketing communications. Preceding his role with HSO, he held Vice-President of Global Marketing positions with Biomet 3i and Zimmer Dental prior to the merger of those organizations. He has related craniomaxillofacial experience via Senior Product Manager and General Manager assignments with Stryker Leibinger and Macropore, Inc. Other employers have included Olympus Endoscopy and The American Red Cross.

Russ has a B.S. with a concentration in Marketing from the State University of New York at Plattsburgh where he graduated with Cum Laude honors and was voted "The Most Outstanding Student" in the Marketing major. He earned an MBA at San Diego State University, graduating at the top of his class and completing a mini thesis on "The Adoption and Diffusion of New Medical Technology". He has completed additional graduate level coursework and seminars at University of San Diego, UCLA, The University of Chicago, and Seton Hall University. His experience spans smaller start-ups as well as larger established medical device companies in both public, privately-held, and private-equity sponsored environments.

Russ resides in Carlsbad, CA with his wife Linda.
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