The Origins of the Best of Class Award

The Cellerant Best of Class Technology Awards were created by Dr. Shuman in 2009 to recognize innovative products that set a standard of quality in their respective categories. It has been acknowledged as the most prestigious and coveted award that a dental manufacturer can receive. It is the only one of its kind and is covered by every major dental journal in North America before being presented at the American Dental Association’s Annual Meeting.

Editors and manufacturers agree, the Best of Class Technology Award is “Dentistry’s Oscar.”

he selection process is rigorous, unbiased, nonprofit, and transparent. The award recipients are selected by a panel of the most prominent technology leaders in dentistry: Paul Feuerstein, DMD, John Flucke, DDS, Marty Jablow, DMD, Pam Maragliano-Muniz, DMD, Chris Salierno, DDS, and Lou Shuman, DMD.

To be designated Best of Class is a sign that a product has revolutionized, simplified, or advanced its category in a distinctive way. The manufacturers represented here are driving the conversation for how dental practices will operate in the future. The foundation of our success in bringing attention to these products has always been consistent: we recognize technology leadership in dentistry without bias or profit.

Time has proven that Dr. Shuman’s vision and commitment to creating an awards process of the highest integrity has been realized. Editors and manufacturers agree, the Best of Class Technology Award is "Dentistry’s Oscar."

The process is unbiased and non-profit, and the designation is awarded after a rigorous and uncompromising selection process.

From the 2018 ADA Annual Meeting show floor, Matt Petchel from SWYP interviews Dr. Lou Shuman, creator of the Cellerant Best of Class Technology Award, and the four members on the panel who choose the winners each year.